AREA OF EXPERTISE
Smart Alignment Produces Consistent & Sustainable Growth
Aligning Strategy, Data, Technology and Content are key to designing modern, multi-faceted marketing programs that produce results. Gone are the days of batch-and-blast. Today's marketer needs to be both BIG picture visionary and detail-oriented task master. Let's talk.
Strategy
Competitive Analysis, Marketing Mix, Positioning, Integrated Marketing, Lifecycle Modeling
, Customer-Centricity
Data
Segmentation, Ideal Customer Profile (ICP), Voice-of-Customer, Lifetime Value (LTV), Revenue Cycle Analytics
Technology
Marketing Automation, CRM, Journey Orchestration, Omni-Channel, Test & Learn, 1×1 Personalization
Content
Content Strategy, Creative Design, Personalized Messaging, Content Matrix, Email, Online, Mobile, Social
LET'S TALK SHOP
Posts from the Blog
The Latest Musings
Principles, Values and Policies. What’s the Difference? In a recent family Shabbat observance, we discussed core principles and values, both from a Torah perspective as...
The Discipline of Lifecycle Marketing. I recently had the opportunity to sit down with Benjamin Gilbert on the One to One Consumer Marketing Podcast hosted...
Finding My Creative Outlet. When my first child was born, I took time off from corporate America to focus on family. It was the right decision...